How to Start a Successful Blog in 20 minutes or Less


If you’re reading this and you’re ready to start a blog – like I was just two years ago –  then, hold on and remember to BREATHE!

For years, people had been telling me to start a blog so that I could share my work and all the travel opportunities and events it involved. But the years flew by and I never quite found the time to open my laptop and begin writing, that is, until December 2013, when I finally launched EMMAMILLER.COM – or, as it was known then:

The good news I finally found out, is that it’s easy to start. The bad news, it’s not so easy to keep it up. Though – somehow – I managed it and now I can be proud of my small corner of the web and the community – all you guys! – that’s grown up around it. Now I wanted to share with those of you who might be interested, how to simply start a successful blog in 20 minutes or less.

Begin with a focus. Writing for the sake of writing is all well and good but it won’t get you very far.

Before you start writing for an audience, set out your aims. Even if they change later down the road, it’s important to have that framework to begin with, so your audience can know what to expect and can decide whether to subscribe.

Choose a platform. There are many web hosts to choose from and I suggest you do some research to find the one that suits you best. For me, I found Squarespace, Wix and WordPress to have some of the easiest-to-use interfaces.

Choose a name. Don’t spend too long thinking about the domain name. This may seem like the be all and end all at the beginning, but I promise you, so long as you choose something that won’t embarrass you later, what you decide to call your site won’t make much difference in the long run.

Having said that:

– make it short – the shorter the name, the easier it is to remember.

– make it unique – that way you can use it across all social media and people can find you easily.

– make it memorable – for inspiration look at successful blogs, like Man Repeller or The Blonde Salad, which have names that aren’t easily forgotten.

Choose a layout: again, don’t fuss too much over this before you even start. Go for something simple that doesn’t distract from the content. You can always update it to something more professional later.

Start posting, but be different. While it’s great to take inspiration from more experienced bloggers, copying content will do nothing for your credibility and will only ensure that you don’t stand out from the crowd. I soon realised that if people are coming to my site over someone more established, it’s because they’re interested in my approach to a subject, not something I’ve regurgitated from elsewhere.

Draw up an “editorial calendar” and stick to it. Blogging may seem care free and that’s part of its appeal, however an awful lot of work goes into making a success of it. Drawing up a rough calendar of what you plan to post and when, will make it easier to stick to posting regularly and allow you to plan in advance for important dates – like fashion week! – and upcoming travels.

If you’re proud of it, PROMOTE IT! It can be daunting at first, but you have to share your content to your social platforms to take advantage of the reach. Asking your friends to visit your site is a great way to get started!

Finally, if you have any questions leave them in the comments below and I’ll go back to you asap! 🙂

How to start a successful blog fast - Emma Miller

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  • dramakween911

    LOVED this and how cute are your pjs??

    Thinking about starting a blog with a friend so we can take pictures of each other and stay motivated. Just not one that’s prettier than me. ? Did you find it hard to get followers at first?

    • Emma Miller

      Hi dramakween911

      Thanks so much! I love them too! Olivia Von Halle has some seriously cool old school pjs- you should check them out!

      This sounds a great way to start and is exactly how I started out! My brother (@heymikemiller) and I would take pictures of each other on trips, then invested in a better camera and took things a little more seriously! I love to document things and capturing beautiful moments, places or even creating something from scratch- I like to challenge myself creatively!
      Find a friend you work well with and be a team! Everyone is unique and so theres always an opportunity to bring out your own individuality and capture interest! Don’t worry about the followers or the numbers just focus on creating great, compelling content and the rest will take of itself!
      Keep me updated on how you get on and if you need any more advice make sure to reach out!

      E oxo

  • fashionjunkie101

    Very useful tips! I was also once considering starting a blog, but I have commitment issues lol

    • Emma Miller

      Hey Fashionjunkie!

      Glad you found them helpful! You should definitely start! What kind of commitment issues? Maybe I can help offer some advice?

      • fashionjunkie101

        I can’t commit to writing everyday!

  • King

    it’s so useful
    thanks a million
    Good Luck