May 29, 2014

Style Focus – Julia Korol

After graduating from Central Saint Martins in 2012 – where she studied Fashion Print & Design – Ukranian-born, British-educated Julia made the bold decision to move to LA to launch her eponymous womenswear label, Julia Korol. Recognisable by its kaleidoscope prints and strong silhouettes, Julia’s confident nature is visible in her designs.

Having since returned to London, the brand is now in its third season and has already shown at both Paris and Milan fashion weeks. Following widespread praise from media heavyweights, including Vogue, Nylon and L’Officiel, Julia is fast becoming known as a young designer to watch.

Julia Korol SS14

Who is the ideal Julia Korol woman?

At present, I don’t design with a specific woman in mind. However, my team and I have a same vision when designing a collection – a confident, feminine, elegant woman who is not afraid of her style and likes to experiment.

Where do you find your inspiration?

I find my inspiration in everyday life. I love travelling and always keep a sketchbook with me so I can record something that catches my attention, whether its architecture, art or nature.

If you could take your sketchbook anywhere right now, where would you go?

If I could go anywhere it would be to Myanmar (Burma) or Machu Picchu, Peru.

Peter DeMarco - Myanmar

Image courtesy of Peter DeMarco

Despite your international background, you’re now based in London – Why does London feel like home?

I moved to the UK at the age of 12 and most of my teenage years were spent at British boarding schools. The great thing about London is the fact that it is massively international; you feel very relaxed and welcome in London even if it’s not your country of origin. I’ve been based here for 13 years now and I love the life I’ve built here.

You have had great success starting your own brand so young, was it something you had always planned?

I did a few internships during my university days, however I’ve always known that creating my own brand was something I wanted to do and fortunately for me it happened much sooner than I could have expected, which I am very grateful for.

Who would you love to dress in Julia Korol?

When it comes to beauty, I prefer the natural and effortless kind. For me, models like Cameron Russell and Kendra Spears are the epitome of such beauty, so I would love to dress them someday.

Do you have any piece in your wardrobe that you will never tire of wearing?

I have a big collection of very different pieces from vintage Chanel tweed jackets to Couture Givenchy pieces. However, I love to experiment and I prefer to find new unique pieces rather than holding on to the old ones.

What is the best advice you have received?

The best advice I’ve received was from Tomoko Ogura, the Head Fashion Buyer at Barney’s – he said to remember that prints are very emotional for a customer and to always have that in mind when designing one.


What has been your proudest moment to date?

Launching my Spring/Summer 14 collection in Paris last September.

Julia Korol studio

What would be your dream collaboration?

Christopher Kane, Alexander Wang or Givenchy.

You always seem to be on the go, so where will we find you next?

I will be spending my summer between Europe, NYC and Los Angeles but you will definitely see me during London, Milan and Paris Fashion Weeks for the launch of my third season!

You can now keep up with Julia and the brand via Facebook, Twitter and Instagram, and you shop the collection here.

All images unless otherwise stated are courtesy of Julia Korol Design.

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